Models of Nomenclature Clichés for the Translation of Bus Stop Names

The preservation and expansion of the functioning sphere national languages Russia is a requirement modern times. Translation plays an important role in this, while, due to systemic discrepancies, literary customary norms language occupy dominant role. highly developed Republic Sakha (Yakutia), works oral folk art, fiction, some texts official business style are being translated, theoretical foundations translation developed. Nevertheless, microtoponyms as object study private theory Russian-Yakut have not been sufficiently studied, which determined aim current — analysis phonetic, lexical grammatical features models for creating nomenclature clichés Yakut based on materials bus stops into language. work attempt, first time, consider translating microtoponyms, particular, names stops. subject was deliberately chosen: when sound accompaniment introduced capital’s transport routes, public outraged at quality stops, its editing. material second translation, made by staff Institute Humanities Social Sciences Siberian Branch Russian Academy Sciences, edited teachers department stylistics NEFU named after M. K. Ammosov. methods continuous sampling, comparative descriptive were used. reflect information about history culture locality. Yakutsk according objects close proximity stops: territorial zones, streets, less often historical events dates. has shown that primarily aimed easy perception recipient. Phonetic present: transliteration transcription combination with equivalent substitution, addition, amplification; ones represented adequate substitutions, tracing, concretization, generalization, amplification explication; permutation replacement.